Ad Set Up | Maureen Medalla

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Campaign Objective Generate leads for your business	Budget & Schedule Set a budget that matches your goals and test window, and schedule ads to run when your audience is most likely to take action.	Location, Age, Gender Target only who matters—narrowing these settings helps increase ROI and reduce wasted spend.
Placements Setting placements decide where your ads appear (e.g., Facebook Feed, Instagram Stories, Reels, Audience Network). They affect cost, visibility, and performance.	Ad Name Helps you stay organized, track performance, and quickly identify creatives, audiences, or tests—especially when running multiple ads.	Ad Set Up use existing post Keeps social proof (likes, comments, shares), builds trust, and improves ad performance by reusing proven content.
Ad creative It's what your audience sees—images, videos, text. It grabs attention, tells your message, and drives clicks or sales.	Message Template Speeds up conversations in Messenger by using pre-filled questions or replies. It guides users, boosts engagement, and helps capture leads faster.	Tracking Website Events Shows what users do on your website (e.g., view content, add to cart, purchase). Helps optimize ads, track conversions, and improve targeting.

Campaign Objective