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Message Template
With recent changes introduced by Meta, we now have the capability to manage everything directly within their platform. To stay effective and aligned with these updates, we've adjusted our automation process by setting Messenger as our conversion location for lead generation campaigns.
Message Preview
Since our campaign focuses on lead generation, we included the development of the message template to collect the important details from our lead. We captured three important details from the lead (email, first name, and last name) in the message template we created.
Messenger to Website using zapier
To ensure a smooth workflow, we used Zapier to link Messenger with the client's Systeme.io website builder, allowing leads to be transferred in real time. This integration also helped us maintain the entire process within Meta’s platform by streamlining communication through a third-party automation solution.
Automation
The trigger comes from “Facebook Lead Ads” and the trigger event is when there is a “New Lead” from the Dearly Plinky Page who completed the automated chat from the “Leads | 04112025” form.
Automation
The action then proceeds to “Systeme.io” and the action event is to “Create or Update a Contact, Including Adding Tags” wherein the newly created contact will have the “Ad Lead” tag, and its info will come from the complete automated chat responses of the “Leads | 04112025" form.
Automation
When the contact has the “Ad Lead” tag, it will trigger a series of actions:
1. An “MBR 2025” tag will also be added.
2. The contact will then be enrolled in the “Media Buyer Roadmap 2025” course with Full access.
3. Lastly, the contact will be subscribed to “Media Buyer Roadmap 2025 Email Campaign”.
1. An “MBR 2025” tag will also be added.
2. The contact will then be enrolled in the “Media Buyer Roadmap 2025” course with Full access.
3. Lastly, the contact will be subscribed to “Media Buyer Roadmap 2025 Email Campaign”.
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